In our mind, the message we want to convey is very clear and alive, still, our viewers will not always understand it as we want them to.
Your audience may listen to your words while imagining a completely different idea in their mind, drawn from their private world of imagery.
That’s where your presentation comes in handy, enabling you to communicate complex messages and visualise cumbersome content.
The slides create a flow and constitute a background of added value to your words. The simultaneity between what is said and displayed on screen, makes the presentation an unparalleled tool.
This requires conciseness. How many slides should we create? How do we tell if our presentation contains too many slides? Does our slide contain too much data? Refining is an endless process – it is almost always possible to find an unnecessary slide or content.
In the refining process, we need to look at everything from a zoom out and identify the summary of things, which are the most important items within our content.
Reduce and add
Transitions and animations
Icons as EMF files
A visually powerful image becomes a memory trigger, according to the image superiority effect theory, the human mind prefers to process visual rather than textual data.
We have become accustomed to the old model in which presentations are based on text and pictures. However, the ideal model for memorable, impactful presentations is based on ‘picture first – text later’. Powerful images create an atmosphere, look for images that convey the right emotion for your presentation, photos that will help create an emotional connection between your audience and your idea, Look for images that reflect your brand’s personality.
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